About Me

Made in Uruguay, polished in the U.S.A.

  • a

    1-2
    Daily Non-fat Lattes
  • d

    150%
    Daily Research Quota
  • i

    365
    Annual Solutions
  • h

    5 am
    Most Productive
  • l

    1450
    My Optimal Balance

Me in a Nutshell

Mother and wife. I'm a nerd and, every now and then, a [cool] geek. I was born under a dictatorial regime and then taken to the one right next door and, "thanks" to this circumstance, I grew up in one of the most interesting regions of Latin America: el Cono Sur. I'm a true rioplatense, a person from a geographic zone where everybody sounds like an Italian trying to speak Spanish.
The U.S. wasn't part of my life plan -at least, not on a permanent basis- but Love and Uruguayan politics simply made it happen. After 4 years as an American, many corners of this country have a place in my heart — Nevada, Utah and Florida.
Life, love, education and my career have all turned me into one of the most non-native fusionistas I've ever met. As such, I'm able to truly enjoy the best of both worlds. And, yes, I do dream in both languages...
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My Skills applied to my Workload

  1. Natural connector 100%
  2. Research and insights 80%
  3. Campaign analysis and recommendations 90%
  4. Languages 50%-50%
  5. Training 40%
  6. Planning integrated campaigns 100%
  7. Pitching 50%
  8. Writing 40%
  9. Storytelling 80%

  • Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.- David Ogilvy
  • An idea that is not dangerous is unworthy of being called an idea at all.- Oscar Wilde
  • All the [cultural] fusion isn't happening in a vacuum-sealed pouch of one demographic. It is a live organism rapidly mutating into mainstream culture.- Marta Insua (Alma DDB)
  • The traditional theories -the melting pot and the salad bowl- do not truly reflect what really has happened with multiculturalism in the U.S.- Chiqui Cartagena (Univision)