About Me

Made in Uruguay, polished in the U.S.A.

  • a

    1-2
    Daily Non-fat Lattes
  • d

    150%
    Daily Research Quota
  • i

    365
    Annual Solutions
  • h

    5 am
    Most Productive
  • l

    1450
    My Optimal Balance

Me in a Nutshell

Mother and wife. I'm a nerd and, every now and then, a [cool] geek. I was born under a dictatorial regime and then taken to the one right next door and, "thanks" to this circumstance, I grew up in one of the most interesting regions of Latin America: el Cono Sur. I'm a true rioplatense, a person from a geographic zone where everybody sounds like an Italian trying to speak Spanish. The U.S. wasn't part of my life plan -at least, not on a permanent basis- but Love and Uruguayan politics simply made it happen. After 4 years as an American, many corners of this country have a place in my heart — Nevada, Utah and Florida. Life, love, education and my career have all turned me into one of the most non-native fusionistas I've ever met. As such, I'm able to truly enjoy the best of both worlds. And, yes, I do dream in both languages... Say "Hi!" - Email me

My Skills applied to my Workload

  1. Natural connector
  2. Research and insights
  3. Campaign analysis and recommendations
  4. Languages
  5. Training
  6. Planning integrated campaigns
  7. Pitching
  8. Writing
  9. Storytelling

  • Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.- David Ogilvy
  • An idea that is not dangerous is unworthy of being called an idea at all.- Oscar Wilde
  • All the [cultural] fusion isn't happening in a vacuum-sealed pouch of one demographic. It is a live organism rapidly mutating into mainstream culture.- Marta Insua (Alma DDB)
  • The traditional theories -the melting pot and the salad bowl- do not truly reflect what really has happened with multiculturalism in the U.S.- Chiqui Cartagena (Univision)